Mobile TV advances despite lack of consumer interest

The European Commission and many others are convinced that mobile TV is a major opportunity for the region but new research suggests a challenging business model.

The European Commission may think mobile TV is the "next big thing" but market research shows a "pretty dire" scenario for the service, European Broadcasting Union spectrum advisor Phil Laven said recently. There are commercial offerings in Italy and Finland but their statistics are less than encouraging, he said. Laven's pessimism found support in a recent U.K. Office of Communications (Ofcom) digital dividend review which found mobile TV last on consumers' wish list of services. Nevertheless, plans for new offerings are moving ahead.

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