Tuesday, October 16, 2007

Broadcasters commission research to stake their claim to digital dividend

Broadcasters are disputing economists' claims that mobile use of the digital dividend would boost the EU economy by 350 billion Euros. They have commissioned their own study to demonstrate the economic value of broadcasting.

A report published this month and funded by Deutsche Telekom/T-Mobile assesses the relative economic benefits of assigning most of the freed-up analogue TV frequencies to either mobile or TV. It says that mobile usage has direct economic benefits through services, revenues and product sales, as well as the indirect benefits like improved business efficiency; job creation; and using wireless broadband to bridge the digital divide.

Read the full details at:

http://www.policytracker.com/alerts.php?tact=628

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