Digitalisation and changing consumer behaviour are causing terrestrial broadcasters and mobile telecommunication operators to search for new business models and opportunities. Both want to provide new, breakthrough applications and devices. Broadcasters would like to offer interactive/data applications on mobile terminals, which would require a (mobile) return channel. Mobile telecom operators would like to enable high value services with minimum infrastructure investment. And both are competing for approximately the same group of customers - all of whom want these applications anytime, anywhere on low cost devices.
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