Growing support for set top box subsidies

Giving TV viewers a financial incentive to upgrade to more spectrally efficient set top boxes is gaining influential backers and looking increasingly attractive as a way of getting more services into UHF.

While people are used to regularly changing their mobile phones, the same cannot be said of TV viewers. Some mobile networks offer free upgrades every 18 months, but people often wait for as long as a decade before buying new TV equipment. The result is that the latest, most spectrally efficient technologies enter the mobile market much quicker than the TV market.

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